New generations seek to escape a world that has become too standardized. They aspire to belong to tribes through the adoption of symbolic dress codes and adapting them to modern life. Utilizing his Nigerian and Jamaican heritage, duro olowu lends color, eclecticism, and vibrant motifs to clean or accumulated styles. The duro olowu brand is that powerful connection between dreams, creativity, and modernity.
The current homepage of duro olowu.
Proposed official company homepage
Mobile access for consumers on the go and videos portraying the unique African craftsmanship, Nigerian heritage, and art/cultural events and exhibits promoted by duro olowu to build cultural awareness and add to brand personality.
Proposed duro olowu Twitter page with cultural background image of his pop-up gallery...continuing to build on brand history and personality.
Current Facebook
Proposed Facebook displaying the latest collection, news, and events.
Who is duro olowu? What are his likes, inspirations, and aspirations?
Proposed Pinterest boards
Proposed Pinterest pins
Proposed blogger collaboration. Today's consumers believe they get trusted, authentic, non-biased information from their fellow bloggers.
Proposed retail collaboration for a lower-price point collection to increase overall awareness.
Buyer Postcard S/S 2013 Collection (Front)
Buyer Postcard S/S 2013 Collection (Back)
Proposed press release announcing a personal appearance for information on the new collection, styling advice, and photographs at a local boutique in NY.
